Our impact
Small actions can lead to big change. Our mission is to create lasting impact, not just profits. That’s why one-third of our profits or 10% of sales - whichever is greater - goes directly to initiatives that restore ecosystems, protect wildlife, and uplift communities.
Designed to last with sustainable materials
We design our products to be durable, sustainable and organic where possible.
We’re committed to using materials that are better for the planet and safer for the people who wear them. We select t-shirts that are made with sustainable fabrics and dyes that minimise environmental impact. As we grow, we’ll continue exploring new ways to reduce our footprint while ensuring every piece feels good and does good.
Transparency
We believe in honesty at every step. From how we source materials to how we support initiatives, we’re committed to being open about our practices and impact. We’re not perfect, but we’re always learning and striving to do better
Community
We want to build a community that gets a say on which initiatives we support and helps guide us on major business decisions.
We also aim to work with local suppliers as much as we viably can to both reduce emissions and support local economies.
Future Vision
Our journey is just beginning. As we grow, so does our commitment to greater impact—increasing our donation levels, expanding sustainable collections, supporting more initiatives, and inspiring more people to join the wave of conscious fashion.